So last week I announced “you choose” pricing on a run of 45 minute coffee date mentor sessions. It’s been a while since I’ve offered these! And an even longer time since I’ve offered something with a unique pricing strategy like this.
I’ve had a lot of questions about this, so I’m going to do a quick (ha, well quick to me, sorry y’all!) run down of the WHY behind this new shift in AG.com, and no, it won’t be You Choose for every single thing I offer! But there are a few fun things coming up that will be exclusively You Choose! 😉 Stay tuned for new stuff coming in the next few weeks!
A. Honestly, I feel God leading me down this road, so that’s my primary reason for doing this! As always, I’m very Spirit lead in my biz so that’s the biggest deal for me! (And as I said in the Periscope on Friday – God is my provider ultimately, not my to do list, businesses, list, social media audience, etc, so that’s a BIG reason why I’m willing to do this as well! Just a side note.)
B. I love the trust factor that this type of pricing strategy creates! I have to trust my audience, and y’all have to trust me to produce things that are worth it. Like in the Scope I did on this, I’ll reference LLBean. They’ve had their 100% money back, switch it out promise for pretty much their entire existence. And yes, sometimes people take advantage of that! Of course they do, we don’t live in lala land y’all! But…and here’s the big but, many people love & trust LLbean for their amazing products and their amazing customer service, people will gladly pay more and just KNOW & trust! They trust their customers to not screw them over, and we trust them to be amazing when something happens. Like when my zillion year old beloved llbean boots started leaking last spring and I had to bring them back (tear…) they didn’t make them anymore but they helped me get some new AMAZING bean boots, for a great deal, like 60-70% off! To me, that’s well worth it since I got years out of the old ones, and I spent about 10 minutes in store fixing the whole problem, while sipping some Coffee By Design, salted caramel mocha, and if you’re from Maine, or you’ve been to the flagship store in Freeport, you’ll know what I mean! 😉 Hardly a hardship, but I digress!
C. It’s not about deals, sales or gimmicks. I do know many people who use a PWYW model for deals, like on their birthday they make some of their books pwyw or something similar. That’s great! Honestly, I love it. But I certainly say for me, it’s not about that. I love this as a full strategy. Maybe not my only one, but one that I’m going to try to use more & more over the years!
I’m not saying everyone needs to do this, far from it, I understand many, MANY online guru’s would have an absolute cow over this. And well, whatever blows your skirt up hun! lol But it is a seriously viable option, and I’m here to be profitable, but more importantly to bring simplified and biblical based/vetted (because that’s SO rare online) business & purposeful living info. Simply that. I’ve run many many business and learned a whole heap from both my successes and my failures, and I want to share that, and use my skills wisely. If that means I can charge $2000 for a big comprehensive course on this subject, awesome, and if that’s for you, then sweet! So far, it hasn’t been for me. But what is for me is offering smaller bits & nuggets here and there, and now, I’m setting the pricing in a way that you get to choose, you hold the reins so to speak! How fun is that?!
One email I keep getting is something along the lines of feeling anxious about what they pick because they don’t want to pick the “wrong” thing, offer something “too low”, upset me or get a lesser product/service because of the price they choose. Here’s the thing love, this is fully and 1000% a purposeful decision on my part, offer whatever you’d like! Truly! Some of my upcoming stuff will be free as the minimum, some of it, like the coffee dates have a set minimum. This is all done intentionally, so I can still run my biz by the win-win-win philosophy I mentioned a while ago! Truly. So do not let fear & anxiety into the mix, those will never, ever help with anything!! Especially business things!
I hope that clears some stuff up love, and gets you thinking & researching! Even if this isn’t for you, and believe me, I get it if it’s not! I’d love for you to use it as a catalyst to search outside of the norm and see what else you could try in your business that could really help you and take things to a new level or even just add in some more FUN! 😉
with love & blessings,