I’ve been reading a few really nerdy books on psychology & marketing recently and several talked about types or levels of “tribes” scientists have found around the world and how it can also relate to the online world and/or marketing. So long story short, they specifically talked about these findings about tribes in an online community type of way. Without getting SUPER nerdy on you, they broke down the “types” of tribes into two particulars that are common in the online community space. Let’s say Tribe A and Tribe B…and I’ve seen this SO much in my 9 years online.
Tribe A – One big awesome guy (or woman) is strong, powerful, really fun and people want to be like them, and this awesome person communicates that IF you DO follow them, and do everything they say, they can be almost like them, so they follow them in hopes of “being one of the lucky ones.” (Sound like high school to anyone?! ha!)
Tribe B – One person is really cool, knowledgeable, etc… BUT it’s not about the “follow me because I’m awesome and maybe you’ll become awesome too”…. It’s about being on a journey together. The leader communicates that yes they can help them, but at the end of the day they’re just going to do it all together and figure it out as a team. They help one another out as much as possible. This would be similar to many masterminds you can participate in online, or something like the Rising Tide Society. Basically: “We’ve all got stuff to give, so let’s help each other and all grow + win!” It’s essentially a “networking” based Tribe.
Here’s the thing, most people in the online world are the Type A Tribe…and that’s fine in a sense. However, type B is where the magic happens! It’s where you can stop feeling like you’re selling…and just start serving.
I’ve talked about this before, but many online are so Type A with their marketing (although they tend to be great marketers!) they sound like characters from Mean Girls! Ever felt that way? The whole “you NEED me, because I’m awesome, I’m an ‘it’ girl, I travel, and you totally want to live like me right?! RIGHT so hire me like yesterday so you can be like me!!”
Plenty of people have great hearts and knowledge, don’t get me wrong, but many find themselves down this path after a few years with some success…but then they’ve niched themselves into a corner. They’ve done the whole “square peg, round hole” thing and now they don’t know how to keep going with entrepreneurship. I’ve seen SO many of my friends go through this, and I’ve gone through it to a point as well, and that burnout is heart breaking! So I’m going to harp on it for a few minutes just to hopefully save a few people from the same heartache…so bear with me a moment.
What I want for my brands & businesses, and what I ultimately want for each of you, is to be so YOU – the YOU God designed in His image with a zillion gifts and talents to serve God’s other kids with – that you can create a TRIBE around you that is like a tide coming in so everyone can be raised up. Not creating people who follow you for a while so you can all make some money or grow your followers and then move on to other people to follow…there’s some natural “life” to that cycle though, don’t get me wrong. BUT let’s all just keep digging deep into the layers God created us with, the gifts, the skills, the creativity and allow others to join us on the journey! The tribe, the team, whatever you want to call it…start one, invite others in, because you CAN sit with us! Haha!
Am I an “expert” on some things…yes, absolutely. I’ve won my stripes the hard way! But then again, “expert” is a very subjective term…If you’re just starting out, yeah of course I’ve got tons of stuff I can help you with! But there are also people that have been in business 20 or 30 years, or just people who do business way differently from me (and that’s totally fine) and they think I’m basically an idiot! And I’m okay with that! (I am also finally okay to admit I’m not everyone’s cup o’ tea…thanks God for delivering me from the fear of people and what they think!! It’s nothing short of miraculous considering how much that controlled my life for YEARS! I highly recommend doing the work on that if you struggle with it love…truly!)
Here’s the thing, I love to teach. I am an entrepreneur to the bone and a teacher at heart. I live, sleep, eat and breathe business, I have my whole life and I probably always will! And I’m constantly learning, God is constantly working with me on many things and teaching me things…and so I’m going to be here as long as I have internet and share those. Teach what I can, share my story and help y’all as much as I can! Will you join us on this crazy journey?! Simple as that! That’s my invitation, and no, you don’t even really need to do anything to join us except stick around here if you’d like to (but only if you really want to!) but if you’d like, make sure you’re getting blog posts via email, or download some freebies in the Library. Join me on Facebook for live video trainings & other inspiration and tips, and definitely on Instagram too! I genuinely love to connect with people and I always answer back to comments & messages!
OR if you’d like to jump in with both feet on this crazy journey of intentional living with God + entrepreneurship stuff….I’m running a free 5 day “back to basics” health + happiness + productivity challenge the week of September 19th! Totally free, all online in a private FB group and full of great tips to help ease stress and get intentional with our health (which is essential to making BIG things happen in life!!) Click here to join us + tag a friend to team up with as you go through it.
I’ve become very, very passionate about doing business this way. So today, I simply invite you to join me on this crazy journey of faith, life + business all with intentionality. And that doesn’t mean you need to even really sign up for anything I ever do or teach! It can mean just championing this intentional living theme instead of the theme of comparison, or trying to “one up” people all the time. And some of the stuff that can come with the mentality that we’re not all on a journey together. It can be a tough road, as we all know, we’re basically swimming upstream against the “normal” societal standards! But let’s gang together and help each other out with it all shall we?! Let’s just champion this new way of building businesses, even of doing marriage and parenthood without it being a comparison game of constantly trying to “one up” everyone! (Many of you parents know what I’m talking about…I saw this SO much when I taught preschool and it was so sad!)
Chase the God who calls you fearfully and wonderfully made! Let’s live intentional and cheer each other on as we go, deal?! Being all about the Tribe B, or intentional journey type online tribe + community building means you can be just that, exactly how God fearfully & wonderfully made you! Without any of the striving or burnout stuff! (Took me a long time to figure that one out though, ha!)
As always, feel free to send me an email or message if you’d like to chat about anything, any questions or comments. I will get back to you love! And if you’d really like help with this whole “intentional living” thing because you’re a little unsure of where to start, or how to keep going at it when life gets cray…join us on the free challenge! There will be lots of encouragement & help love, pinky promise!
With love & blessings,